After a few years in the investment banking world, Andrew decided he’d had enough and quit to start his first eCommerce business. He’s been at it full-time ever since and has subsequently started and sold numerous eCommerce stores. Andrew is particularly experienced with bootstrapping stores to seven figures, business exits, SEO, organic and content marketing and community building.

Padraic went to school for Architecture but caught the eCommerce bug in the early 90s and built his first store in CGI. He eventually left Architecture to start an eCommerce development company. Over the next 15 years, he built over 500 sites for businesses all over the world.

When he isn’t making sure eCommerceFuel is running smoothly, Padraic enjoys Boston Bruins hockey, music, home improvement projects, sci-fi/fantasy novels, hiking the New Hampshire 48, and the great outdoors.

Dana is a connector at heart. Educated as a speech-language pathologist and experienced in ed tech sales, she ultimately found her tribe with entrepreneurs. She helped her husband build a company for online high school math practice and created her own company to make it easier to be thoughtful and send gifts. Dana loves to help people feel valued and connected with others. 

When she’s not working, Dana is trying to keep up with her two kids and all the pets, reading, doing yoga, or watching *good* shows and movies.

Audrey has been producing events for associations, B2B, B2C, MLMs, government, festivals, and non-profits for over 15 years.

When she’s not scouting out cool venues, vendors, and activities, you’ll most likely find her exploring a new place, applauding a cool performance, or trying out something unique.

Sheral here and I am based in the Philippines. I have a degree in Journalism and have been working with Andrew for over a decade now. This is the first job that I ever had right after graduation.

I’m pretty much your all-around team member. I (mostly) do customer service, onboarding of members, moderation of the directory, and preparing portions of the newsletters. I also do a little photo editing, spreadsheet management, and research, along with other tasks that come along the way. Being in this industry for over a decade now, I can say that I have mastered the art of research, asking questions, and self-taught skills. When I am assigned something that is new to me, I do my own research and/or ask questions to the right people to help me figure out how things should be done correctly. I am forever grateful to be a part of this amazing team here at ECF!

When I am not working, I spend my free time taking photos, watching movies, reading books, or you’ll find me in another town doing missionary work.

See you in the forum!

You may know me as Andrew’s Executive Assistant. I support Andrew or the team with just about everything, from behind-the-scenes logistics and team coordination to all things HR and podcast production.

With a background in administrative roles across government, finance, and logistics, I’ve especially enjoyed diving into the fast-paced world of eCommerce and startups. I thrive on getting things done—whether it’s solving problems, streamlining workflows, or stepping in to support the team, I’m always ready to help where it’s needed most.

Outside of work, you’ll find me exploring new places, hiking, or catching up with friends and family. 

Tim writes the code here at eCommerceFuel. His primary role is building new features for the eCommerceFuel directories and squashing those pesky bugs that appear from time to time. When he isn’t writing code, Tim enjoys spending time outdoors—especially fly-fishing, hiking, and camping—with his wife and three children.

As Vice President of Client Operations at TaxValet, Alyssa Martin brings over six years of dedicated service to the company, leading with a focus on operational excellence and client-centered service. In her role, Alyssa oversees the development and execution of strategic initiatives that streamline tax compliance processes, ensuring that every client experience is efficient, accurate, and tailored to their needs. Known for her expertise in team management and process optimization, Alyssa is instrumental in driving TaxValet’s growth and maintaining a high standard of service across all client engagements.

Carson is a certified Shopify Plus partner and has worked with Shopify since it was in beta. He is also the founder of Fuel Made, a high-end eCommerce strategy, design, and development agency focused exclusively on helping eCommerce companies grow on the Shopify platform.

Ever think writing about yourself in the third person is weird? Daniel sure does!

One moment changed everything…..eight years into designing customer experiences for Apple Retail, he watched a close friend click “send email” and generate $120,000 in less than 30 minutes. Ever since, Daniel’s been obsessed with creating breathtaking customer experiences with direct response strategies, compelling copy, and design that converts. Now the founder of Loyal Tribe, a Klaviyo Agency, he is dedicated to helping store owners educate, entertain, and entice their customers to buy without constantly paying Zuck, Bezo, and Larry/Sergey for the privilege.

Jeff is the founder of 180 Marketing, an SEO company focused exclusively on eCommerce SEO. Over the past 10 years, Jeff has worked on over 250 SEO campaigns for both small startups and large enterprise brands such as MasterCard, Belkin, and PolyCom. He was a speaker at the IRCE in Chicago and has contributed articles to Forbes, InternetRetailer.com, and other publications. He is also the founder and owner of link outreach tool LinkHunter.com.

John is an eCommerce attorney and founding partner of Revision Legal, a law firm focused on businesses that make money online. He has also served as an adjunct professor of Internet and trademark law for Michigan State University College of Law. John helps eCommerce merchants understand emerging legal issues, acquire and sell businesses, and protect their intellectual property rights.

Joshua started selling direct on Amazon in 2017. He hated product sourcing, resolving supply chain issues, and product development, but loved Amazon. He dropped the retail business and moved into consulting, finding that he loved becoming an expert in all things Amazon and helping others. Since then he’s built a 30-client agency with 15 full-time staff all over the world. He has an abundance mindset and believes adding value for others is the way to go!

Kevin Williams, a seasoned executive and AI expert, is the driving force behind MadBrains.ai. As a trusted advisor to boards, C-suite executives, and investors, Kevin educates clients on Large Language Models (LLMs), identifies opportunities and risks, and develops tailored AI solutions. With his team, he has launched three LLM-based products, showcasing his ability to put theory into practice. Kevin’s insights on digital marketing have been featured in leading publications such as Inc Magazine, Wall Street Journal, and Financial Times. His unique position at the intersection of AI, digital marketing, and venture investment makes him a sought-after speaker and thought leader in the AI industry.

Alan owns a successful 7-figure eCommerce business on his own highly customized version of Magento. Throughout building his business, he’s come to understand the various strengths, weaknesses, and many idiosyncrasies of one of the most powerful – and complex – carts available. His deep knowledge of the platform has made him our Community’s go-to source for all things Magento.

Kelsey started packing boxes for her dad’s supplement business in middle school. Now, she runs operations for their supplement companies and consults DTC brands on marketing and logistics with Capaci-fy. Her expertise includes customer retention, operations, remote team management, and shipping. Off the clock, Kelsey is usually on the jiu-jitsu mat, playing pickleball, or trying a new recipe.

A former art teacher turned entrepreneur, Kevlyn leveraged her background in graphic design, web design, and digital photography to build two successful e-commerce brands. She is the founder of Festive Gal, known for its fun, sparkly party accessories, and Bake Bake Hooray, which offers customizable cookie stamps for creative home bakers. From the glitter-filled Sparkle Studio in Denver, Kevlyn and her team craft high-quality products designed to bring joy to every celebration.

Ori started selling Chinese Woks on eBay in 1997. Since then he developed a Network (ISNstores.com) of eCommerce sites that run on a proprietary back-end with a single login. He also owns 2 other businesses; Ordan Thermal, a supplier of Industrial Heat Processing Equipment, and Chain Guard Lubricants, a non-hazardous chemical business that focuses on supplying Food Grade Lubricant to Industrial Food Processors; mainly industrial and wholesale bakeries. They recently launched a Chain Guard eCommerce presence, and hope to by end of 2020, turn on a store for Ordan Thermal.

His areas of expertise are B2B, software development, marketing, and manufacturing.

Tony is exceptionally bad at writing about himself, and only marginally better at human interaction. He’s never had a real job but has somehow run a traffic counting company, a brand development studio, an art business, and a Map Shop. What’s next? Probably something equally hard to explain at parties. He sold 20+ commissioned paintings back when people still used landlines, and thinks about picking up the brush again—right after he answers one more email.

He’s coached youth soccer for over a decade, started a competitive club in 2024, and is always one five-yard sprint away from a hamstring disaster. He plays several instruments with great enthusiasm and minimal skill, including drums, guitar, harmonica, and bagpipes.

He likes bringing people together and has organized basketball tournaments, school talent shows, and youth entrepreneurship programs. He has way too many hobbies and ECF said this paragraph was already too long but gave him one more sentence: Chewing noises around Tony trigger an unexplainable—but very real—rage.

Meredith Erin is the co-founder at Boredwalk, a Los Angeles-based lifestyle brand. She has expertise in tech and software, email marketing, and social media. She comes up with creative marketing and product ideas for Boredwalk and co-creates the brand’s output with her partner Matt Snow.

In her free time, Meredith enjoys mixology, b-horror movies, hiking, cooking, mycology, road trips, low brow art, going to the desert, and boxing.

Matt is the co-founder and Chief Creative Officer at BoredwalkTShirts.com. His duties include (but are not limited to) product design & development, ad creative and copywriting, managing all paid social for Boredwalk on Instagram and Facebook, PPC ad management, email marketing, and co-hosting and producing The Boredwalk Podcast.

In his free time, Matt enjoys watching the Baltimore Orioles play baseball, cooking plant-based food, listening to a wide variety of music, and making fun of bad reality shows and cheesy horror movies with his wife and co-founder Meredith and their two cats Oliver & Bigby.

With 25+ years in web design and development, Chris divides his time between his own eCommerce store at replacementtablelegs.com (9+ years) and is Director of Ecommerce for a fellow ECF member managing several stores and VAs around the world that do the heavy lifting.

In the forum, Chris is really interested in asking and answering technical questions related to web development, SEO/SEM, page speed, and ADA Compliance. He’s a huge fan of ECF Live too!

Don is a true eCommerce pioneer having started his journey online in 1999 selling of all things… shower curtains! As a programmer-turned-store owner, Don took his experience with owning and operating an online store and built one of the largest online community forums of fellow eCommerce entrepreneurs that was a vital source of information for over 15 years.

With his programming skills and subtle nudges from other store owners, Don founded a web design and programming company called Your Store Wizards which is celebrating 20 years of serving the eCommerce community. Today, as the Mad Wizard, he is constantly brainstorming new ways for store owners to connect with customers while leading a team whose goal is to “solve complex eCommerce problems” on the Shopify, BigCommerce and Yahoo! Small Business platforms.

Dwight has worn many hats in various Fortune 500 companies. From sales associate working his way up through executive positions, there are very few jobs Dwight hasn’t been exposed to. His industry experience ranges from retail, logistics, telecommunications, networking, call centers, and various other industries focused on technology. Dwight is no stranger to starting over after going through multiple company restructurings and acquisitions. This was the driving force in Dwight’s decision to become an entrepreneur where he could control his own future.

Dwight started Shop In Today from the ground up well over a decade ago with a strong focus on B2B. All his past work experience has prepared him to run his own company with few surprises. He’s always on the lookout for the next SAAS tool to further automate his business. Dwight’s strengths are in B2B, logistics, warehousing, automation, manufacturing, management, and operations. His biggest passion is helping fellow entrepreneurs overcome obstacles in their own businesses.

I’m Sonia Roselli, an experienced esthetician and makeup artist who got my start in the beauty industry in Chicago. Now based in Austin, Texas, I’ve spent over three decades working with a diverse range of clients, from A-list celebrities to everyday women.

I’m passionate about enhancing women’s natural features and created a skincare line specifically for women over 40. I’ve built my business through social media and have a community of engaged customers and brand ambassadors. When I’m not working, I love spending time with my furry friends and my husband.

A coder and photographer for more than 30 years, Susan is involved with the site design, coding, product photography, video, UX, copywriting, marketing, and integration of apps, connected services, and back-end systems for a number of eCommerce sites she owns or manages. Selling online for over 20 years, beginning in the days of BBS and dial-up internet, her first eCommerce store was launched in 2001, AntiqueJewelryMall.com on the Yahoo Store platform, which they migrated to Shopify in 2016.

Things she enjoys (in no particular order):
Old Mercedes Cars, Poodles, Photography, Coding, Fishing, Off-Road 4×4 Camping (do people call this overlanding now?), Gelandewagens, her electric bike, Comedy, Cooking, Jewelry Design, and just about any automotive related events big or small (new and old car shows, auctions, concours, rallies, racing, etc.)

Miracle opened Hip Undies many years ago and like many longtime eCommerce merchants, was negatively impacted by Google’s algorithm updates. To combat the loss of organic traffic, she delved into Facebook advertising. Miracle has become an established expert in the field, having spoken on the topic as a keynote speaker at multiple industry events. Miracle is Facebook Blueprint Certified and is also an official Facebook Marketing Partner.

Rex Bledsoe is an avid fly fisherman and CEO of Aqua Design, an outdoor activewear brand located in Idaho. He has over 18 years’ experience in e-commerce and “field-tests” on the water as much as possible.